DNA Testing Sales Decline: Reason and Reasons

If you’re involved in genetic genealogy, you’ve probably noticed the recent announcements by both 23andMe and Ancestry relative to workforce layoffs as a result of declining sales.

Layoffs

In January, 23andMe announced that it was laying off 100 people which equated to 14% of its staff.

Following suit, Ancestry this week announced that they are laying off 100 people, 6% of their work force. They discuss their way forward, here.

One shift of this type can be a blip, but two tends to attract attention because it *could* indicate a trend. Accordingly, several articles have been written about possible reasons why this might be occurring. You can read what TechCrunch says here, Business Insider here, and The Verge, here.

Depending on who you talk to and that person’s perspective, the downturn is being attributed to:

  • Market Saturation
  • No Repeat Sales
  • Privacy Concerns
  • FAD Over

Ok, So What’s Happening?

Between Ancestry and 23andMe alone, more than 26 million DNA tests have been sold, without counting the original DNA testing company, FamilyTreeDNA along with MyHeritage who probably have another 4 or 5 million between them.

Let’s say that’s a total of 30 million people in DNA databases that offer matching. The total population of the US is estimated to be about 329 million, including children, which means that one person in 10 or 11 people in the US has now tested. Of course, DNA testing reaches worldwide, but it’s an interesting comparison indicating how widespread DNA testing has become overall.

This slowing of new sales shouldn’t really surprise anyone. In July 2019, Illumina, the chip maker who supplies equipment and supplies to the majority of the consumer DNA testing industry said that the market was softening after a drop in their 2019 second quarter revenue.

Also last year, Ancestry and MyHeritage both announced health products, a move which would potentially generate a repeat sale from someone who has already tested their DNA for genealogy purposes. I suspected at the time this might be either a pre-emptive strike, or in response to slowed sales.

In November 2019, Family Tree DNA announced an extensive high-end health test through Tovana which tests the entire Exome, the portion of our DNA useful for medical and health analysis.

In a sense, this health focus too is trendy, but moves away from genealogy into an untapped area.

23andMe who, according to their website, has obtained $791 million in venture capital or equity funding has always been focused on medical research. In July of 2018 GlaxoSmithKline infused $300 million into 23andMe in exchange for access to DNA results of their 5 million customers who have opted-in to medical research, according to Genengnews. If you divide the 300 million investment by 5 million opted-in customers, 23andMe received $60 per DNA kit.

That 5 million number is low though, based on other statements by 23andMe which suggests they have 10 million total customers, 80% of which opt-in for medical research. That would be a total of 8 million DNA results available to investors.

Divide $791 million by 8 million kits and 23andMe, over the years, has received roughly $99 for each customer who has opted in to research.

We know who Ancestry has partnered with for research, but not how much Ancestry has received.

There’s very big money, huge money, in collaborating with Big Pharma and others. Given the revenue potential, it’s amazing that the other two vendors, Family Tree DNA and MyHeritage, haven’t followed suit, but they haven’t.

Additionally, in January, 23andMe sold the rights to a new drug it developed in-house as a potential treatment for inflammatory diseases for a reported (but unconfirmed by 23andMe) $5 million.

It’s ironic that two companies who just announced layoffs are the two who have partnered to sell access to their opted-in customers’ DNA results.

My Thoughts

I’ve been asked several times about my thoughts on this shift within the industry. I have refrained from saying much, because I think there has been way too much “hair on fire” clickbait reporting that is fanning the flames of fear, not only in the customer base, but in general.

I am sharing my thoughts, and while they are not entirely positive, in that there is clearly room for improvement, I want to emphasize that I am very upbeat about this industry as a whole, and this article ends very positively with suggestions for exactly that – so please read through.

Regardless of why, fewer new people are testing which of course results in fewer sales, and fewer new matches for us.

My suspicion is that each of the 4 reasons given above is accurate to some extent, and the cumulative effect plus a couple of other factors is the reason we’re seeing the downturn.

Let’s take a look at each one.

Market Saturation

Indeed, we’ve come a very long way from the time when DNA was a verboten topic on the old RootsWeb mailing lists and boards.

Early DNA adopters back then were accused of “cheating,” and worse. Our posts were deleted immediately. How times have changed!

As the technology matured, 23andMe began offering autosomal testing accompanied by cousin matching.

Ancestry initially stepped into the market with Y and mitochondrial DNA testing, but ultimately destroyed that database which included Y and mitochondrial DNA results from Relative Genetics, a company they had previously acquired. People in those databases, as well as who had irreplaceable samples in Sorenson, which Ancestry also purchased and subsequently took offline permanently have never forgotten.

Those genealogists have probably since tested at Ancestry, but they may be more inclined to test the rest of their family at places like Family Tree DNA and MyHeritage who have chromosome browsers and tools that support more serious researchers.

I think a contributing factor is that fewer “serious genealogists” are coming up in the ranks. The perception that all you need to do is enter a couple of generations and click on a few leaves, and you’re “done” misleads people as to the complexity and work involved in genealogical research. Not to mention how many of those hints are inaccurate and require analysis.

Having said that, I view each one of these people who are encouraged for the first time by an ad, even if it is misleading in its simplicity, as a potential candidate. We were all baby genealogists once, and some of us stayed for reasons known only to us. Maybe we have the genealogy gene😊

But yes, I would agree that the majority, by far, of serious genealogists have already tested someplace. What they have not done universally is transferred from 23andMe and Ancestry to the other companies that can help them, such as MyHeritage, FamilyTreeDNA and GEDmatch. If they had, the customer numbers at those companies would be higher. We all need to fish in every pond.

Advertising and Ethnicity

The DNA ads over the last few years have focused almost exclusively on ethnicity – the least reliable aspect of genetic genealogy – but also the “easiest” to understand if a customer takes their ethnicity percentages at face value. And of course, every consumer that purchases a test as a result of one of these ads does exactly that – spits or swabs, mails and opens their results to see what they “are” – full of excited anticipation.

Many people have absolutely no idea there’s more, like cousin matching – and many probably wouldn’t care.

The buying public who purchases due to these ads are clearly not early adopters, and most likely are not genealogists. One can hope that at least a few of them get hooked as a result, or at least enter a minimal tree.

Unfortunately, of the two companies experiencing layoffs, only Ancestry supports trees. Genealogy revolves around trees, pure and simple.

23andMe has literally had years to do so and has refused to natively support trees. Their FamilySearch link is not the same as supporting trees and tree matching. Their attempt at creating a genetic tree is laudable and has potential, but it’s not something that can be translated into a genealogical benefit for most people. I’m guessing that there aren’t any genealogists working for 23andMe, or they aren’t “heard” amid the vervre surrounding medical research.

All told, I’m not surprised that the two companies who are experiencing the layoffs are the two companies whose ads we saw most often focused on ethnicity, especially Ancestry. Who can forget the infamous kilt/leiderhosen ad that Ancestry ran? I still cringe.

Many people who test for ethnicity never sign on again – especially if they are unhappy with the results.

Ancestry and 23andMe spent a lot on ad campaigns, ramped up for the resulting sales, but now the ads are less effective, so not being run as much or at all. Sales are down. Who’s to say which came first, the chicken (fewer ads) or the egg (lower sales.)

This leads us to the next topic, add on sales.

No Repeat Sales

DNA testing, unless you have something else to offer customers is being positioned as a “one and done” sale, meaning that it’s a single purchase with no potential for additional revenue. While that’s offered as a reason for the downturn, it’s not exactly true for DNA test sales.

Ancestry clearly encourages customers to subscribe to their records database by withholding access to some DNA features without a subscription. For Ancestry, DNA is the bait for a yearly repeat sale of a subscription. Genealogists subscribe, of course, but people who aren’t genealogists don’t see the benefit.

Ancestry does not allow transfers into their database, which would provide for additional revenue opportunity. I suspect the reason is twofold. First, they want the direct testing revenue, but perhaps more importantly, in order to sell their customer’s DNA who have agreed to participate in research, or partner with research firms, those customers need to have tested on Ancestry’s custom chip. This holds true for 23andMe as well.

Through the 23andMe financial information in the earlier section, it’s clear that while the consumer only pays a one time fee to test, multiple research companies will pay over and over for access to that compiled consumer information.

Ancestry and 23andMe have the product, your opted-in DNA test that you paid for, and they can sell it over and over again. Hopefully, this revenue stream helps to fund development of genetic genealogical tools.

MyHeritage also provides access to advanced DNA tools by selling a subscription to their records database after a free trial. MyHeritage has integrated their DNA testing with genealogical records to provide their advanced Theories of Family Relativity tool, a huge boon to genealogists.

While Family Tree DNA doesn’t have a genealogical records database like Ancestry and MyHeritage, they provide Y DNA and mitochondrial DNA testing, in addition to the autosomal Family Finder test. If more people tested Y DNA and mitochondrial DNA, more genealogical walls would fall due to the unique inheritance path and the fact that neither Y nor mitochondrial DNA is admixed with DNA from the other parent.

Generally, only genealogists know about and are going to order Y DNA and mtDNA tests, or sponsor others to take them to learn more about their ancestral lines. These tests don’t provide yearly revenue like an ongoing subscription, but at least the fact that Family Tree DNA offers three different tests does provide the potential for at least some additional sales.

Both MyHeritage and FamilyTreeDNA encourage uploads, and neither sell, lease or share your DNA for medical testing. You can find upload instructions, here.

In summary of this section, all of the DNA testing companies do have some sort of additional (potential) revenue stream from DNA testing, so it’s not exactly “one and done.”

Health Testing Products

As for health testing, 23andMe has always offered some level of health information for their customers. Health and research has always been their primary focus. Health and genealogy was originally bundled into one test. Today, DNA ancestry tests with the health option at 23andMe cost more than a genealogy-only test and are two separate products.

MyHeritage also offers a genealogy only DNA test and a genealogy plus health DNA test.

In 2019, both Ancestry and MyHeritage added health testing to their menu as upgrades for existing customers.

In November 2019, FamilyTreeDNA announced an alliance with Tovana for their customers to order a full exome grade medical test and accompanying report. I recently received mine and am still reviewing the results – they are extensive.

It’s clear that all four companies see at least some level of consumer interest in health and traits as a lucrative next step.

Medical Research and DNA Sales

Both Ancestry and 23andMe are pursuing and have invested in relationships with research institutions or Big Pharma. I have concerns with how this is handled. You may not.

I’m supportive of medical research, but I’m concerned that most people have no idea of the magnitude and scope of the contracts between Ancestry and 23andMe with Big Pharma and others, in part, because the details are not public. Customers may also not be aware of exactly what they are opting in to, what it means or where their DNA/DNA results are going.

As a consumer, I want to know where my DNA is, who is using it, and for what purpose. I don’t want my DNA to wind up being used for a nefarious purpose or something I don’t approve of. Think Uighurs in China by way of example. BGI Genetics, headquartered in China but with an Americas division and facilities in Silicon Valley has been a major research institute for years. I want to know what my DNA is being used for, and by whom. The fact that the companies won’t provide their customers with that information makes me makes me immediately wonder why not.

I would like to be able to opt-in for specific studies, not blindly for every use that is profitable to the company involved, all without my knowledge. No blank checks. For example, I opted out of 23andMe research when they patented the technology for designer babies.

Furthermore, I feel that if someone is going to profit from my DNA, it should be me since I paid for the sequencing. At minimum, a person whose DNA is used in these studies should receive some guarantee that they will be provided with any drug in which their DNA is used for development, in particular if their insurance doesn’t pay and they cannot afford the drug.

Drug prices have risen exponentially in the US recently, with many people no longer able to afford their medications. For example, the price of insulin has tripled over the last decade, causing people to ration or cut back on their insulin, if not go without altogether. It would be the greatest of ironies if the very people whose DNA was sold and used to create a drug had no access to it.

Of course, Ancestry and 23andMe are not required to inform consumers of which studies their DNA or DNA results are used for, so we don’t know. Always read all of the terms and conditions, and all links when authorizing anything.

Both companies indicate that your DNA results are anonymized before being shared, but we now know that’s not really possible anymore, because it’s relatively easy to re-identify someone. This is exactly how adoptees identify their biological parents through genetic matches. Dr. Yaniv Erlich reported in the journal Science November 2018 that more than 60% of Europeans could be reidentified through a genealogy database of only 1.28 million individuals.

I think greater transparency and a change in policy favoring the consumer would go a long way to instilling more confidence in the outside research relationships that both Ancestry and 23andMe pursue and maintain. It would probably increase their participation level as well if people could select the research initiatives to which they want to contribute their DNA.

Privacy Concerns

The news has been full of articles about genetic privacy, especially in the months since the Golden State Killer case was solved. That was only April 2018, but it seems like eons ago.

Unfortunately, much of what has been widely reported is inaccurate. For example, no company has ever thrown the data base open for the FBI or anyone to rummage through like a closet full of clothes. However, headlines and commentary like that attract outrage and hundreds of thousands of clicks. In the news and media industry, “it’s all about eyeballs.”

In one case, an article I interviewed for extensively in an educational capacity was written accurately, but the headline was awful. The journalist in question replied that the editors write the headlines, not the reporters.

One instance of this type of issue would be pretty insignificant, but the news in this vein hasn’t abated, always simmering just below the surface waiting for something to fan the flames. Outrage sells.

For the most part, those within the genealogy community at least attempt to sort out what is accurate reporting and what is not, but those people are the ones who have already tested.

People outside the genealogy community just know that they’ve now seen repeated headlines reporting that their genetic privacy either has been, could be or might be breached, and they are suspicious and leery. I would be too. They have no idea what that actually means, what is actually occurring, where, or that they are probably far more at risk on social media sites.

These people are not genealogists, and now they look at ads and think to themselves, “yes, I’d like to do that, but…”

And they never go any further.

People are frightened and simply disconnect from the topic – without testing.

If, as a consumer, you see several articles or posts saying that <fill in car model> is really bad, when you consider a purchase, even if you initially like that model, you’ll remember all of those negative messages. You may never realize that the source was the competition which would cause you to interpret those negative comments in a completely different light.

I think that some of the well-intentioned statements made by companies to reassure their existing and potential customers have actually done more harm than good by reinforcing that there’s a widespread issue. “You’re safe with us” can easily be interpreted as, “there’s something to be afraid of.”

Added to that is the sensitive topic of adoptee and unknown parent searches.

Reunion stories are wonderfully touching, and we all love them, but you seldom see the other side of the coin. Not every story has a happy ending, and many don’t. Not every parent wants to be found for a variety of reasons. If you’re the child and don’t want to find your parents, don’t test, but it doesn’t work the other way around. A parent can often be identified by their relatives’ DNA matches to their child.

While most news coverage reflects positive adoptee reunion outcomes, that’s not universal, and almost every family has a few lurking skeletons. People know that. Some people are fearful of what they might discover about themselves or family members and are correspondingly resistant to DNA testing. Realizing you might discover that your father isn’t your biological father if you DNA test gives people pause. It’s a devastating discovery and some folks decide they’d rather not take that chance, even though they believe it’s not possible.

The genealogical search techniques for identifying unknown parents or close relatives and the technique used by law enforcement to identify unknown people, either bodies or perpetrators is exactly the same. If you are in one of the databases, who you match can provide a very big hint to someone hunting for the identify of an unknown person.

People who are not genealogists, adoptees or parents seeking to find children placed for adoption may be becoming less comfortable with this idea in general.

Of course, the ability for law enforcement to upload kits to GedMatch/Verogen and Family Tree DNA, under specific controlled conditions, has itself been an explosive and divisive topic within and outside of the genealogy community since April 2018.

These law enforcement kits are either cold case remains of victims, known as “Does,” or body fluids from the scenes of violent crimes, such as rape, murder and potentially child abduction and aggravated assault. To date, since the Golden State Killer identification, numerous cases have produced a “solve.” ISOGG, a volunteer organization, maintains a page of known cases solved, here.

GEDmatch encourages people to opt-in for law-enforcement matching, meaning that their kit can be seen as a match to kits uploaded by law enforcement agencies or companies working on behalf of law enforcement agencies. If a customer doesn’t opt-in, their kit can’t be seen as a match to a law enforcement kit.

Family Tree DNA initially opted-out all EU kits from law enforcement matching, due to GDPR, and provides the option for their customers to opt-out of law-enforcement matching.

Neither MyHeritage, Ancestry nor 23andMe cooperate with law enforcment under any circumstances and have stated that they will actively resist all subpoenaes in court.

ISOGG provides a FAQ on Investigative Genetic Genealogy, here.

The two sides of the argument have rather publicly waged war on each other in an ongoing battle to convince people of the merits of their side of the equation, including working with news organizations.

Unfortunately, this topic is akin to arguing over politics. No one changes their mind, and everyone winds up mad.

Notice I’m not linking any articles here, not even my own. I do not want to fan these flames, but I would be remiss if I didn’t mention that the topic of law enforcement usage itself, the on-going public genetic genealogy community war and resulting media coverage together have very probably contributed to the lagging sales. I’d also be remiss if I didn’t mention that while a great division of opinion exists, and many people are opposed, there are also many people who are extremely supportive.

All of this, combined, intentionally or not, has introduced FUD, fear, uncertainty and doubt – a very old disinformation “sales technique.”

In a sense, for consumers, this has been like watching pigs mud-wrestle.

As my dad used to say, “Never mud-wrestle with a pig. The pig enjoys it, you get muddy and the spectators can’t tell the difference.” The spectators in this case vote with their lack of spending and no one is a winner.

DNA Testing Was A FAD

Another theory is that genealogy DNA testing was just a FAD whose time has come and gone. I think the FAD was ethnicity testing, and that chicken has come home to roost.

Both 23andMe and Ancestry clearly geared up for testers attracted by their very successful ads. I was just recently on a cruise, and multiple times I heard people at another table discussing their ethnicity results from some unnamed company. They introduced the topic by saying, “I did my DNA.”

The discussion was almost always the same. Someone said that they thought their ethnicity was pretty accurate, someone else said theirs was awful, and the discussion went from there. Not one time did anyone ever mention a company name, DNA matching or any other functionality. I’m not even sure they understood there are different DNA testing companies.

If I was a novice listening-in, based on that discussion, I would have learned to doubt the accuracy of “doing my DNA.”

If most of the people who purchased ethnicity tests understood in advance that ethnicity testing truly is “just an estimate,” they probably wouldn’t have purchased in the first place. If they understood the limitations and had properly set expectations, perhaps they would not have been as unhappy and disenchanted with their results. I realize that’s not very good marketing, but I think that chicken coming home to roost is a very big part of what we’re seeing now.

The media has played this up too, with stories about how the ethnicity of identical twins doesn’t match. If people bother to read more than the headline, and IF it’s a reasonably accurate article, they’ll come to understand why and how that might occur. If not, what they’ll take away is that DNA testing is wrong and unreliable. So don’t bother.

Furthermore, most people don’t understand that ethnicity testing and cousin matching are two entirely different aspects of a DNA test. The “accuracy” of ethnicity is not related to the accuracy of cousin matching, but once someone questions the credibility of DNA testing – their lack of confidence is universal.

I would agree, the FAD is over – meaning lots of people testing primarily for ethnicity. I think the marketing challenge going forward is to show people that DNA testing can be useful for other things – and to make that easy.

Ethnicity was the low hanging fruit and it’s been picked.

Slowed Growth – Not Dead in the Water

The rate of growth has slowed. This does not by any stretch of the imagination mean that genetic genealogy or DNA testing is dead in the water. DNA fishes for us 365x24x7.

For example, just today, I received a message from 23andMe that 75 new relatives have joined 23andMe. I also received match notifications from Family Tree DNA and MyHeritage.  Hey – calorie-free treats!!!

These new matches are nothing to sneeze at. I remember when I was thrilled over ONE new match.

I have well over 100,000 matches if you combine my matches at the four vendors.

Without advanced tools like triangulation, Phased Family Matching, Theories of Family Relativity, ThruLines, DNAPainter, DNAgedcom and Genetic Affairs, I’d have absolutely no prayer of grouping and processing this number of matches for genealogy.

Even if I received no new matches for the next year, I’d still not be finished analyzing the autosomal matches I already have.

This Too Shall Pass

At least I hope it will.

I think people will still test, but the market has corrected. This level of testing is probably the “new normal.”

Neither Ancestry or 23andMe are spending the big ad dollars – or at least not as big.

In order for DNA testing companies to entice customers into purchasing subscriptions or add-on products, tools need to be developed or enhanced that encourage customers to return to the site over and over. This could come in the form of additional results or functionality calculated on their behalf.

That “on their behalf” point is important. Vendors need to focus on making DNA fun, and productive, not work. New tools, especially in the last year or two, have taken a big step in that direction. Make the customer wonder every day what gift is waiting for him or her that wasn’t there yesterday. Make DNA useful and fun!

I would call this “DNA crack.” 😊

Cooking Up DNA Crack!

In order to assist the vendors, I’ve compiled one general suggestion plus what I would consider to be the “Big 3 Wish List” for each of their DNA products in term of features or improvements that would encourage customers to either use or return to their sites. (You’re welcome.)

I don’t want this to appear negative, so I’ve also included the things I like most about each vendor.

If you have something to add, please feel free to comment in a positive fashion.

Family Tree DNA

I Love: Y and Mitochondrial DNA, Phased Family Matching, and DNA projects

General Suggestion – Fix chronic site loading issues which discourage customers

  • Tree Matching – fix the current issues with trees and implement tree matching for DNA matches
  • Triangulation – including by match group and segment
  • Clustering – some form of genetic networks

MyHeritage

I Love: Theories of Family Relativity, triangulation, wide variety of filters, SmartMatches and Record Matches

General – Clarify confusing subscription options in comparative grid format

  • Triangulation by group and segment
  • View DNA matches by ancestor
  • Improved Ethnicity

Ancestry

I Love: Database size, ThruLines, record and DNA hints (green leaves)

General – Focus on the customers’ needs and repeated requests

  • Accept uploads
  • Chromosome Browser (yes, I know this is a dead horse, but that doesn’t change the need)
  • Triangulation (dead horse’s brother)

23andMe

I Love: Triangulation, Ethnicity quality, ethnicity segments identified, painted and available for download

General – Focus on genealogy tools if you’re going to sell a genealogy test

  • Implement individual customer trees – not Family Search
  • Remove 2000 match limit (which is functionally less after 23andMe hides the people not opted into matching)
  • DNA + Tree Matching

Summary

In summary, we, as consumers need to maintain our composure, assuring others that no one’s hair is on fire and the sky really is not falling. We need to calmly educate as opposed to frighten.

Just the facts.

Other approaches don’t serve us in the end. Frightening people away may “win” the argumentative battle of the day, but we all lose the war if people are no longer willing to test.

This is much like a lifeboat – we all succeed together, or we all lose.

Everybody row!

As genealogists, we need to:

  • Focus on verifying ancestors and solving genealogy challenges
  • Sharing those victories with others, including family members
  • Encourage our relatives to test, and transfer so that their testing investment provides as much benefit as possible
  • Offer to help relatives with the various options on each vendor’s platform
  • Share the joy

People share exciting good news with others, especially on Facebook and social media platforms, and feel personally invested when you share new results with them. Collaboration bonds people.

A positive attitude, balanced perspective and excitement about common ancestors goes a very, very long was in terms of encouraging others.

We have more matches now than ever before, along with more and better tools. Matches are still rolling in, every single day.

New announcements are expected at Rootstech in a couple short weeks.

There’s so much opportunity and work to do.

The sky is not falling. It rained a bit.

The seas may have been stormy, but as a genealogist, the sun is out and a rising tide lifts us all.

Rising tide

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2019: The Year and Decade of Change

2019 ends both a year and a decade. In the genealogy and genetic genealogy world, the overwhelmingly appropriate word to define both is “change.”

Everything has changed.

Millions more records are online now than ever before, both through the Big 3, being FamilySearch, MyHeritage and Ancestry, but also through multitudes of other sites preserving our history. Everyplace from National Archives to individual blogs celebrating history and ancestors.

All you need to do is google to find more than ever before.

I don’t know about you, but I’ve made more progress in the past decade that in all of the previous ones combined.

Just Beginning?

If you’re just beginning with genetic genealogy, welcome! I wrote this article just for you to see what to expect when your DNA results are returned.

If you’ve been working with genetic genealogy results for some time, or would like a great review of the landscape, let’s take this opportunity to take a look at how far we’ve come in the past year and decade.

It’s been quite a ride!

What Has Changed?

EVERYTHING

Literally.

A decade ago, we had Y and mitochondrial DNA, but just the beginning of the autosomal revolution in the genetic genealogy space.

In 2010, Family Tree DNA had been in business for a decade and offered both Y and mitochondrial DNA testing.

Ancestry offered a similar Y and mtDNA product, but not entirely the same markers, nor full sequence mitochondrial. Ancestry subsequently discontinued that testing and destroyed the matching database. Ancestry bought the Sorenson database that included Y, mitochondrial and autosomal, then destroyed that data base too.

23andMe was founded in 2006 and began autosomal testing in 2007 for health and genealogy. Genealogists piled on that bandwagon.

Family Tree DNA added autosomal to their menu in 2010, but Ancestry didn’t offer an autosomal product until 2012 and MyHeritage not until 2016. Both Ancestry and MyHeritage have launched massive marketing and ad campaigns to help people figure out “who they are,” and who their ancestors were too.

Family Tree DNA

2019 FTDNA

Family Tree DNA had a banner year with the Big Y-700 product, adding over 211,000 Y DNA SNPs in 2019 alone to total more than 438,000 by year end, many of which became newly defined haplogroups. You can read more here. Additionally, Family Tree DNA introduced the Block Tree and public Y and public mitochondrial DNA trees.

Anyone who ignores Y DNA testing does so at their own peril. Information produced by Y DNA testing (and for that matter, mitochondrial too) cannot be obtained any other way. I wrote about utilizing mitochondrial DNA here and a series about how to utilize Y DNA begins in a few days.

Family Tree DNA remains the premier commercial testing company to offer high resolution and full sequence testing and matching, which of course is the key to finding genealogy solutions.

In the autosomal space, Family Tree DNA is the only testing company to provide Phased Family Matching which uses your matches on both sides of your tree, assuming you link 3rd cousins or closer, to assign other testers to specific parental sides of your tree.

Family Tree DNA accepts free uploads from other testing companies with the unlock for advanced features only $19. You can read about that here and here.

MyHeritage

MyHeritage, the DNA testing dark horse, has come from behind from their late entry into the field in 2016 with focused Europeans ads and the purchase of Promethease in 2019. Their database stands at 3.7 million, not as many as either Ancestry or 23andMe, but for many people, including me – MyHeritage is much more useful, especially for my European lines. Not only is MyHeritage a genealogy company, piloted by Gilad Japhet, a passionate genealogist, but they have introduced easy-to-use advanced tools for consumers during 2019 to take the functionality lead in autosomal DNA.

2019 MyHeritage.png

You can read more about MyHeritage and their 2019 accomplishments, here.

As far as I’m concerned, the MyHeritage bases-loaded 4-product “Home Run” makes MyHeritage the best solution for genetic genealogy via either testing or transfer:

  • Triangulation – shows testers where 3 or more people match each other. You can read more, here.
  • Tree Matching – SmartMatching for both DNA testers and those who have not DNA tested
  • Theories of Family Relativity – a wonderful new tool introduced in February. You can read more here.
  • AutoClusters – Integrated cluster technology helps you to visualize which groups of people match each other.

One of their best features, Theories of Family Relativity connects the dots between people you DNA match with disparate trees and other documents, such as census. This helps you and others break down long-standing brick walls. You can read more, here.

MyHeritage encourages uploads from other testing companies with basic functions such as matching for free. Advanced features cost either a one-time unlock fee of $29 or are included with a full subscription which you can try for free, here. You can read about what is free and what isn’t, here.

You can develop a testing and upload strategy along with finding instructions for how to upload here and here.

23andMe

Today, 23andMe is best known for health, having recovered after having had their wings clipped a few years back by the FDA. They were the first to offer Health results, leveraging the genealogy marketspace to attract testers, but have recently been eclipsed by both Family Tree DNA with their high end full Exome Tovana test and MyHeritage with their Health upgrade which provides more information than 23andMe along with free genetic counseling if appropriate. Both the Family Tree DNA and MyHeritage tests are medically supervised, so can deliver more results.

23andMe has never fully embraced genetic genealogy by adding the ability to upload and compare trees. In 2019, they introduced a beta function to attempt to create a genetic tree on your behalf based on how your matches match you and each other.

2019 23andMe.png

These trees aren’t accurate today, nor are they deep, but they are a beginning – especially considering that they are not based on existing trees. You can read more here.

The best 23andMe feature for genealogy, as far as I’m concerned, is their ethnicity along with the fact that they actually provide testers with the locations of their ethnicity segments which can help testers immensely, especially with minority ancestry matching. You can read about how to do this for yourself, here.

23andMe generally does not allow uploads, probably because they need people to test on their custom-designed medical chip. Very rarely, once that I know of in 2018, they do allow uploads – but in the past, uploaders do not receive all of the genealogy features and benefits of testing.

You can however, download your DNA file from 23andMe and upload elsewhere, with instructions here.

Ancestry

Ancestry is widely known for their ethnicity ads which are extremely effective in recruiting new testers. That’s the great news. The results are frustrating to seasoned genealogists who get to deal with the fallout of confused people trying to figure out why their results don’t match their expectations and family stories. That’s the not-so-great news.

However, with more than 15 million testers, many of whom DO have genealogy trees, a serious genealogist can’t *NOT* test at Ancestry. Testers do need to be aware that not all features are available to DNA testers who don’t also subscribe to Ancestry’s genealogy subscriptions. For example, you can’t see your matches’ trees beyond a 5 generation preview without a subscription. You can read more about what you do and don’t receive, here.

Ancestry is the only one of the major companies that doesn’t provide a chromosome browser, despite pleas for years to do so, but they do provide ThruLines that show you other testers who match your DNA and show a common ancestor with you in their trees.

2019 Ancestry.png

ThruLines will also link partial trees – showing you ancestral descendants from the perspective of the ancestor in question, shown above. You can read about ThruLines, here.

Of course, without a chromosome browser, this match is only as good as the associated trees, and there is no way to prove the genealogical connection. It’s possible to all be wrong together, or to be related to some people through a completely different ancestor. Third party tools like Genetic Affairs and cluster technology help resolve these types of issues. You can read more, here.

You can’t upload DNA files from other testing companies to Ancestry, probably due to their custom medical chip. You can download your file from Ancestry and upload to other locations, with instructions here.

Selling Customers’ DNA

Neither Family Tree DNA, MyHeritage nor Gedmatch sell, lease or otherwise share their customers’ DNA, and all three state (minimally) they will not in the future without prior authorization.

All companies utilize their customers’ DNA internally to enhance and improve their products. That’s perfectly normal.

Both Ancestry and 23andMe sell consumers DNA to both known and unknown partners if customers opt-in to additional research. That’s the purpose of all those questions.

If you do agree or opt-in, and for those who tested prior to when the opt-in began, consumers don’t know who their DNA has been sold to, where it is or for what purposes it’s being utilized. Although anonymized (pseudonymized) before sale, autosomal results can easily be identified to the originating tester (if someone were inclined to do so) as demonstrated by adoptees identifying parents and law enforcement identifying both long deceased remains and criminal perpetrators of violent crimes. You can read more about re-identification here, although keep in mind that the re-identification frequency (%) would be much higher now than it was in 2018.

People are widely split on this issue. Whatever you decide, to opt-in or not, just be sure to do your homework first.

Always read the terms and conditions fully and carefully of anything having to do with genetics.

Genealogy

The bottom line to genetic genealogy is the genealogy aspect. Genealogists want to confirm ancestors and discover more about those ancestors. Some information can only be discovered via DNA testing today, distant Native heritage, for example, breaking through brick walls.

This technology, as it has advanced and more people have tested, has been a godsend for genealogists. The same techniques have allowed other people to locate unknown parents, grandparents and close relatives.

Adoptees

Not only are genealogists identifying people long in the past that are their ancestors, but adoptees and those seeking unknown parents are making discoveries much closer to home. MyHeritage has twice provided thousands of free DNA tests via their DNAQuest program to adoptees seeking their biological family with some amazing results.

The difference between genealogy, which looks back in time several generations, and parent or grand-parent searches is that unknown-parent searches use matches to come forward in time to identify parents, not backwards in time to identify distant ancestors in common.

Adoptee matching is about identifying descendants in common. According to Erlich et al in an October 2018 paper, here, about 60% of people with European ancestry could be identified. With the database growth since that time, that percentage has risen, I’m sure.

You can read more about the adoption search technique and how it is used, here.

Adoptee searches have spawned their own subculture of sorts, with researchers and search angels that specialize in making these connections. Do be aware that while many reunions are joyful, not all discoveries are positively received and the revelations can be traumatic for all parties involved.

There’s ying and yang involved, of course, and the exact same techniques used for identifying biological parents are also used to identify cold-case deceased victims of crime as well as violent criminals, meaning rapists and murderers.

Crimes Solved

The use of genetic genealogy and adoptee search techniques for identifying skeletal remains of crime victims, as well as identifying criminals in order that they can be arrested and removed from the population has resulted in a huge chasm and division in the genetic genealogy community.

These same issues have become popular topics in the press, often authored by people who have no experience in this field, don’t understand how these techniques are applied or function and/or are more interested in a sensational story than in the truth. The word click-bait springs to mind although certainly doesn’t apply equally to all.

Some testers are adamantly pro-usage of their DNA in order to identify victims and apprehend violent criminals. Other testers, not so much and some, on the other end of the spectrum are vehemently opposed. This is a highly personal topic with extremely strong emotions on both sides.

The first such case was the Golden State Killer, which has been followed in the past 18 months or so by another 100+ solved cases.

Regardless of whether or not people want their own DNA to be utilized to identify these criminals and victims, providing closure for families, I suspect the one thing we can all agree on is that we are grateful that these violent criminals no longer live among us and are no longer preying on innocent victims.

I wrote about the Golden State Killer, here, as well as other articles here, here, here and here.

In the genealogy community, various vendors have adopted quite different strategies relating to these kinds of searches, as follows:

  • Ancestry, 23andMe and MyHeritage – have committed to fight all access attempts by law enforcement, including court ordered subpoenas.
  • MyHeritage, Family Tree DNA and GedMatch allow uploads, so forensic kits, meaning kits from deceased remains or rape kits could be uploaded to search for matches, the same as any other kit. Law Enforcement uploads violate the MyHeritage terms of service. Both Family Tree DNA and GEDmatch have special law enforcement procedures in place. All three companies have measures in place to attempt to detect unauthorized forensic uploads.
  • Family Tree DNA has provided a specific Law Enforcement protocol and guidelines for forensic uploads, here. All EU customers were opted out earlier in 2019, but all new or existing non-EU customers need to opt out if they do not want their DNA results available for matching to law enforcement kits.
  • GEDmatch was recently sold to Verogen, a DNA forensics company, with information, here. Currently GEDMatch customers are opted-out of matching for law enforcement kits, but can opt-in. Verogen, upon purchase of GEDmatch, required all users to read the terms and conditions and either accept the terms or delete their kits. Users can also delete their kits or turn off/on law enforcement matching at any time.

New Concerns

Concerns in late 2019 have focused on the potential misuse of genetic matching to potentially target subsets of individuals by despotic regimes such as has been done by China to the Uighurs.

You can read about potential risks here, here and here, along with a recent DoD memo here.

Some issues spelled out in the papers can be resolved by vendors agreeing to cryptographically sign their files when customers download. Of course, this would require that everyone, meaning all vendors, play nice in the sandbox. So far, that hasn’t happened although I would expect that the vendors accepting uploads would welcome cryptographic signatures. That pretty much leaves Ancestry and 23andMe. I hope they will step up to the plate for the good of the industry as a whole.

Relative to the concerns voiced in the papers and by the DoD, I do not wish to understate any risks. There ARE certainly risks of family members being identified via DNA testing, which is, after all, the initial purpose even though the current (and future) uses were not foreseen initially.

In most cases, the cow has already left that barn. Even if someone new chooses not to test, the critical threshold is now past to prevent identification of individuals, at least within the US and/or European diaspora communities.

I do have concerns:

  • Websites where the owners are not known in the genealogical community could be collecting uploads for clandestine purposes. “Free” sites are extremely attractive to novices who tend to forget that if you’re not paying for the product, you ARE the product. Please be very cognizant and leery. Actually, just say no unless you’re positive.
  • Fearmongering and click-bait articles in general will prevent and are already causing knee-jerk reactions, causing potential testers to reject DNA testing outright, without doing any research or reading terms and conditions.
  • That Ancestry and 23andMe, the two major vendors who don’t accept uploads will refuse to add crypto-signatures to protect their customers who download files.

Every person needs to carefully make their own decisions about DNA testing and participating in sharing through third party sites.

Health

Not surprisingly, the DNA testing market space has cooled a bit this past year. This slowdown is likely due to a number of factors such as negative press and the fact that perhaps the genealogical market is becoming somewhat saturated. Although, I suspect that when vendors announce major new tools, their DNA kit sales spike accordingly.

Look at it this way, do you know any serious genealogists who haven’t DNA tested? Most are in all of the major databases, meaning Ancestry, 23andMe, FamilyTreeDNA, MyHeritage and GedMatch.

All of the testing companies mentioned above (except GEDmatch who is not a testing company) now have a Health offering, designed to offer existing and new customers additional value for their DNA testing dollar.

23andMe separated their genealogy and health offering years ago. Ancestry and MyHeritage now offer a Health upgrade. For existing customers, FamilyTreeDNA offers the Cadillac of health tests through Tovana.

I would guess it goes without saying here that if you really don’t want to know about potential health issues, don’t purchase these tests. The flip side is, of course, that most of the time, a genetic predisposition is nothing more and not a death sentence.

From my own perspective, I found the health tests to be informative, actionable and in some cases, they have been lifesaving for friends.

Whoever knew genealogy might save your life.

Innovative Third-Party Tools

Tools, and fads, come and go.

In the genetic genealogy space, over the years, tools have burst on the scene to disappear a few months later. However, the last few years have been won by third party tools developed by well-known and respected community members who have created tools to assist other genealogists.

As we close this decade, these are my picks of the tools that I use almost daily, have proven to be the most useful genealogically and that I feel I just “couldn’t live without.”

And yes, before you ask, some of these have a bit of a learning curve, but if you are serious about genealogy, these are all well worthwhile:

  • GedMatch – offers a wife variety of tools including triangulation, half versus fully identical segments and the ability to see who your matches also match. One of the tools I utilize regularly is segment search to see who else matches me on a specific segment, attached to an ancestor I’m researching. GedMatch, started by genealogists, has lasted more than a decade prior to the sale in December 2019.
  • Genetic Affairs – a barn-burning newcomer developed by Evert-Jan Blom in 2018 wins this years’ “Best” award from me, titled appropriately, the “SNiPPY.”.

Genetic Affairs 2019 SNiPPY Award.png

Genetic Affairs offers clustering, tree building between your matches even when YOU don’t have a tree. You can read more here.

2019 genetic affairs.png

Just today, Genetic Affairs released a new cluster interface with DNAPainter, example shown above.

  • DNAPainter – THE chromosome painter created by Jonny Perl just gets better and better, having added pedigree tree construction this year and other abilities. I wrote a composite instructional article, here.
  • DNAGedcom.com and Genetic.Families, affiliated with DNAAdoption.org – Rob Warthen in collaboration with others provides tools like clustering combined with triangulation. My favorite feature is the gathering of all direct ancestors of my matches’ trees at the various vendors where I’ve DNA tested which allows me to search for common surnames and locations, providing invaluable hints not otherwise available.

Promising Newcomer

  • MitoYDNA – a non-profit newcomer by folks affiliated with DNAAdoption and DNAGedcom is designed to replace YSearch and MitoSearch, both felled by the GDPR ax in 2018. This website allows people to upload their Y and mitochondrial DNA results and compare the values to each other, not just for matching, which you can do at Family Tree DNA, but also to see the values that do and don’t match and how they differ. I’ll be taking MitoYDNA for a test drive after the first of the year and will share the results with you.

The Future

What does the future hold? I almost hesitate to guess.

  • Artificial Intelligence Pedigree Chart – I think that in the not-too-distant future we’ll see the ability to provide testers with a “one and done” pedigree chart. In other words, you will test and receive at least some portion of your genealogy all tidily presented, red ribbon untied and scroll rolled out in front of you like you’re the guest on one of those genealogy TV shows.

Except it’s not a show and is a result of DNA testing, segment triangulation, trees and other tools which narrow your ancestors to only a few select possibilities.

Notice I said, “the ability to.” Just because we have the ability doesn’t mean a vendor will implement this functionality. In fact, just think about the massive businesses built upon the fact that we, as genealogists, have to SEARCH incessantly for these elusive answers. Would it be in the best interest of these companies to just GIVE you those answers when you test?

If not, then these types of answers will rest with third parties. However, there’s a hitch. Vendors generally don’t welcome third parties offering advanced tools and therefore block those tools, even though they are being used BY the customer or with their explicit authorization to massage their own data.

On the other hand, as a genealogist, I would welcome this feature with open arms – because as far as I’m concerned, the identification of that ancestor is just the first step. I get to know them by fleshing out their bones by utilizing those research records.

In fact, I’m willing to pony up to the table and I promise, oh-so-faithfully, to maintain my subscription lifelong if one of those vendors will just test me. Please, please, oh pretty-please put me to the test!

I guess you know what my New Year’s Wish is for this and upcoming years now too😊

What About You?

What do you think the high points of 2019 have been?

How about the decade?

What do you think the future holds?

Do you care to make any predictions?

Are you planning to focus on any particular goal or genealogy problem in 2020?

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Disclosure

I receive a small contribution when you click on some of the links to vendors in my articles. This does NOT increase the price you pay but helps me to keep the lights on and this informational blog free for everyone. Please click on the links in the articles or to the vendors below if you are purchasing products or DNA testing.

Thank you so much.

DNA Purchases and Free Transfers

Genealogy Products and Services

Genealogy Research

Fun DNA Stuff

  • Celebrate DNA – customized DNA themed t-shirts, bags and other items

FamilyTreeDNA Thanksgiving Sale + New Comprehensive Health Report

FTDNA Thanksgiving.png

FamilyTreeDNA’s Thanksgiving Sale has begun. Almost everything is on sale. I don’t know about you, but I like to have all of my holiday planning and purchasing DONE before Thanksgiving. Some of the gifts I wanted for people this year are already sold out or backordered – but DNA testing is always available. The gift of history, and now of health too.

I wrote about the Big Y test and upgrades just a couple days ago, here, including the restructuring of the Big Y product resulting in a permanent $100 dollar reduction, in addition to sale prices.

FamilyTreeDNA has made a few product changes and introduced the new Tovana Health test.

I’ve included a special section of frequently asked questions (and answers) about tests and when upgrading does, and doesn’t, make sense.

Individual Tests

Let’s start with the sale prices for individual tests.

Test Sale Price Regular Price Savings
Family Finder (FF) $59 $79 $20
Y DNA 37 $99 $169 $70
Y DNA 111 *1 $199 $359 $160
Big Y-700 *2 $399 $649 $250
Mitochondrial Full Sequence *3 $139 $199 $60

*1 – You may notice that only the 37-marker and 111-marker tests are listed above. The 111-marker test was reduced to the 67-marker sale price, so, at least during the sale, the 67-marker test is not available. In other words, you get 111 markers for the price of 67.

*2 – The Big Y-700 test includes the Y 111 test plus another 589 STR markers (to equal or exceed 700 markers total) plus the SNP testing. You can read about the Big Y here.

*3 – The mitochondrial full sequence (FMS) aka mtFullSequence test is now the only mitochondrial DNA test available. I’m glad to see this change. The price of the mtFullSequence test has now dropped to the level of the less specific partial tests of yesteryear. Genealogists really need the granularity of the full test.

Bundles save even more – an additional $9 over purchasing the bundled items separately

Bundles

Test Sale Price Regular Price Savings
Family Finder + mtFullSequence $189 $278 $89
Family Finder + Y-37 $149 $248 $188
Family Finder + Y111 $249 $438 $189
Y-37 + mtFullSequence $229 $368 $139
Y-111 + mtFullSequence $329 $558 $229
Family Finder + Y-37 + mtFull $279 $447 $170
Family Finder + Y-111 + mtFull $379 $637 $258

When Does Upgrading Make Sense?

Y DNA Q&A

Q – If I have several Y DNA matches, will upgrading help?

A – If you need more specific or granular information to tease your line out of several matches – upgrading will help refine your matches and determine who is a closer match, assuming some of your matches have tested at a higher level.

Q – If I have tested at a lower level of STR markers and have no matches, will I have matches at a higher level?

A – Sometimes, but not usually. If your mutations just happen to fall in the lower panels, you may have matches on higher panels that allow for more mutations. If you do have matches on a higher test in this circumstance, the person may or may not have your surname. You can also join haplogroup and surname projects where thresholds are slightly lower for matching within projects.

If you don’t test, you’ll never know.

Q – If I have no matches on STR markers, meaning 12, 25, 37, 67 or 111, will upgrading to the Big Y be beneficial?

A – Possibly to probably – and here’s why, even if you don’t initially have matches:

  • The Big Y-700 provides multiple tools including matches at the SNP level, not just the STR level, so you are matched in two entirely different ways.
  • You may have same-surname matches at the SNP level that you do not have at the STR level which are further back in time, but still valuable and relevant to your family history.
  • You may have SNP matches that aren’t STR matches that are not your surname, but reflect your family history before the advent of surnames. These matches can tell you where your family came from before you can locate them in records. In fact, this is the ONLY way you can track your family before the advent of surnames.
  • Even if you don’t have matches, you’ll receive all of your SNP markers that allow you to view your results on the Block Tree, which is in essence a migration map back through time. You can read about the Block Tree here.
  • Your test contributes to building the phylotree – meaning the Y DNA tree of man – which benefits all genealogists. In just the first 10 months of 2019, 32,000 new SNPs have been placed on the tree, resulting in about 5,000 new individual branches. All because of Big Y-700
  • New people test every day and your DNA tests fish for you every minute of every day.

Mitochondrial DNA Q&A

If you’ve previously taken lower level mitochondrial HVR1 and HVR2 tests, now is the perfect time to upgrade.

Q – I have 5,000 <or fill in large number here> HVR1 level matches. Will upgrading reduce the number of matches to those that are more meaningful?

A – Absolutely! Your most genealogically relevant matches, meaning closest in time, are those that match you exactly at the full sequence level.

Q – I don’t know where my ancestor was from. Can a full sequence test help me?

A – Yes. You can use the Matches Map and see where the ancestors of your closest matches were from. That’s a huge hint. You can also utilize your haplogroup, which, in some instances, will point to a specific continent such as Africa, Europe, Asia or Native American and Jewish populations.

Q – If I have no matches at the HVR1 or HVR2 level? Will an upgrade help me?

A – Possibly. Both the HVR1 and HVR2 (now obsolete) tests only allowed for one mutation difference to be considered a match. The full sequence allows for many more differences. If you were unlucky and your mutations just happened to fall in the HVR1 or HVR2 levels, it would prevent a match which will occur at a higher level. Either way, you’ll receive information about your rare mutations – which may well explain why you don’t have matches (yet)! You’ll also receive a full haplogroup which will be useful, allowing you to use the mitochondrial haplotree to track back in time, which I wrote about here.

There are so many ways to obtain useful information. I wrote a step-by-step guide to using mitochondrial DNA, here.

Upgrade Options

Please note that if you are considering an upgrade, it maybe beneficial to upgrade to the maximum test available for either the Y or mitochondrial DNA, especially if you cannot obtain more of the sample. Of course, if it’s your own sample, you can always swab again, but others can’t.

Every time a vial is opened for testing, more DNA is used, until there is none left. Additionally, DNA degrades with time, depending on the quality of the original scraping and the amount of bacteria in the sample. Generally, the sample is viable for at least 5 years, but not always. Some older samples remain viable for many years. There’s no way to know in advance.

Test Sale Price Regular Price Savings
Y-12 to Y-37 $79 $109 $30
Y-12 to Y-67 $149 $199 $50
Y-12 to Y-111 $169 $359 $190
Y-25 to Y-37 $49 $59 $10
Y-25 to Y-67 $119 $159 $40
Y-25 to Y-111 $149 $269 $120
Y-37 to Y-67 $69 $109 $40
Y-37 to Y-111 $119 $228 $109
Y-67 to Y-111 $69 $99 $30
Y-12 to Big Y-700 $359 $629 $270
Y-25 to Big Y-700 $349 $599 $250
Y-37 to Big Y-700 $319 $569 $250
Y-67 to Big Y-700 $259 $499 $240
Y-111 to Big Y-700 $229 $499 $270
Big Y-500 to Big Y-700 $189 $249 $60
HVR1 to mtFullSequence $99 $159 $60
mtDNA Plus to mtFullSequence $99 $159 $60

Tovana – A New Limited Availability Exome Medical Report 

Recently, FamilyTreeDNA did a limited announcement about a medically supervised health exome health test for a subset of customers, specifically customers who:

  • Don’t live in Pennsylvania, New York, California or Maryland, due to state law restrictions.
  • Took the Family Finder test since October 2015 – meaning no transfers. The Family Finder test is used in conjunction with the exome chip to generate the customer report.

If you took the Family Finder test before October 2015, you are eligible but the rollout is being done in stages and your kit will be eligible in December.

This Tovana Genome Report is focused towards people who are health and wellness conscious. Meaning those who don’t want to die a premature death that might be preventable.

All genetic health tests focus on predispositions. You may or may not develop the condition, with a few notable exceptions, but forewarned is forearmed.

You might, however, be VERY interested in intervening, one way or another, BEFORE you develop potentially life-threatening conditions, or taking preventative actions to avoid developing those conditions. At the very least, you can be aware and monitor your health to catch them early, when they are treatable, manageable or potentially curable.

It only takes one, ONE, terrifying experience to convince you that health testing might make a difference.

Once you’re embroiled in that health nightmare, there is no going back in time to take a test and enact preventative measures.

My mother might still be with us had we known she was susceptible to blood clots. My sister had metastatic breast cancer.

Let me show you something from a Tovana report.

FTDNA Tovana.png

This portion of a page from an actual customer report shows this individual is positive for a mutation for a clotting disorder where clots are formed that can cause strokes, pulmonary embolisms and DVTs (deep vein thrombosis).

I’d give anything, any amount of money – to have had advance warning so we could have watched my mother more vigilantly and taken simple proactive measures that might have prevented her stroke and resulting death.

What would another 10 or 15 years with her have been worth?

We could have and would have discussed this with her doctors and asked about preventative measures, like taking aspirin or other measures as indicated by her health and other medications. (Please do not self-diagnose or medicate without discussing with your physician as drugs interact in ways patients may not be aware of.)

Compared to hospital (or funeral) bills, not to mention the sheer agony…the cost of this test at $799 is irrelevant. What better way to say, “I love you”?

I would pick up bottles by the side of the road, if I needed to, to be able to purchase this test for my Mom 15 years ago. Sadly, this type of testing wasn’t available then, but it is now.

Ignorance is not bliss.

I want to know if I or my children carry these predispositions so that we can take action.

The Tovana Test is Different

The Tovana test is different from and much more comprehensive than the tests offered by Ancestry, MyHeritage and 23andMe that utilize only your autosomal genealogy test.

To begin with, the Tovana test is run on an exome chip that tests over 50 million locations in addition to the 700,000+ locations tested in the Family Finder test.

The completed report that I viewed was 128 pages in length, with lots of graphics. This  explain explains autosomal dominant inheritance.

FTDNA Tovana autosomal dominant.png

The report is very user-friendly, including drawings, a risk-meter for polygenic conditions that involve more than a simple yes or no answer, explanations and recommendations for each condition reported.

FTDNA Tovana risk meter.png

And yes, in case you’re wondering, the report also includes the fun traits like ear wax and such that you can discuss if you’re bored beyond imagination at a cocktail party.

Each report is centered around and tailored to the family information you provide, such as known Jewish heritage, or known cases of cancer.

FTDNA Tovana Table of Contents.png

Comparisons

I’ve compiled a chart with some comparison details – although this test is in a class by itself where the other three tests compete directly with each other.

I’ve personally taken the other tests, except for the Ancestry upgrade. I also took an early exome test a few years ago, but THAT ONE CAME WITH NO REPORT OR EXPLANATIONS.

  23andme Ancestry Health Core MyHeritage Family Tree DNA Tovana Test
# DNA locations tested About 700,000 About 700,000 About 700,000 >50 million plus the 700,000 in the Family Finder test
# Results Provided to Customer 78 health + polygenic diabetes +34 traits such as freckles 84 88+ polygenic heart, diabetes, breast cancer 3000+ including many polygenic diseases including heart, diabetes & 35 genes associated with breast cancer
Physician Oversight No PWNHealth PWNHealth Tovana
Personal Clinical Analysis No No No Yes
Analysis, Interpretation by board certified geneticist No No No Yes
Genetic Counseling No Yes, limited Yes, limited $50 for 30-minute session
Updates Yes, episodic depending on test level, may not receive, sometimes have to purchase new test No, one time results only Yes, free for first year then with $99 per year subscription Not at this time, but under consideration
Cost – Initial Purchase $149 upgrade only after DNA test $199 new purchase -combined health plus ancestry $799 introductory price
Upgrade if Already Tested No $49 upgrade if have already tested $120 to upgrade if already tested, plus $99 year subscription after year 1 Not relevant
Requirements None This is an upgrade from an existing Ancestry test Must test with MyHeritage, not a transfer kit

Are You Eligible?

To see if you are one of the customers eligible to purchase the Tovane Genome Report, sign in, here, and then check your personal page under “Additional Features” to see if the Tovana Genome Report is available. If so, click for more information or to order.

FTDNA Tovana order.png

You’ve probably guessed what my family is receiving for Christmas😊. No one else is going to suffer from or die from something preventable if I can help it.

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Disclosure

I receive a small contribution when you click on some of the links to vendors in my articles. This does NOT increase the price you pay but helps me to keep the lights on and this informational blog free for everyone. Please click on the links in the articles or to the vendors below if you are purchasing products or DNA testing.

Thank you so much.

DNA Purchases and Free Transfers

Genealogy Services

Genealogy Research