Britains DNA – Caveat Emptor

Recently, a client contacted me who had tested with both companies, Britains DNA and GeneBase, and couldn’t figure out what to make of his results or if the two even connected with each other.

When I saw what he sent me, I immediately understood why, and I felt very badly for him.

I often wonder how people make decisions regarding DNA testing and the companies they choose.  In some cases, I know.  For example, Ancestry has a lot of subscribers, so subscribers make up the majority of their customers.  But that’s not always the case.

I hadn’t actually been able to see results from Britains DNA before, so this was a great opportunity, but I am sorely disappointed.

While I was in this evaluation process, the following article titled  “Exaggerations and Errors in the Promotion of Genetic Ancestry Testing” was published which I found extremely concerning.

Let’s take a look at what you actually receive from Britains DNA.

For 170 pounds, which equates to about $266 US, in a 3 page boilerplate report, you learn the identity of 4 of your haplogroup SNPs.  They tell you that “Your Fatherline is Berber” and “Your YDNA markers are M35+M81+,” and that’s it for customization, other than your name and one line on page three that says “These are the markers we tested which define your group:  M96+  P29+  M35+ and M81+.”  The rest of the three pages is entirely a boilerplate story.  And what a “story” it is.

The first thing you see is a map, but not until the last paragraph of page 3 does it tell you that the map shows where “your group” is found today, but what is meant by “your group” is unclear.  I’m presuming here that the map is either showing M35 or M81.  For $266 dollars, the customer should not have to presume.

britains dna map

Part of the ensuing “story” is questionable.  For example, describing the after-effects of the eruption of Mount Toba in 70,000 BC, “Only in east-central Africa, in the shelter of the great rift valleys, did tiny remnant bands of people survive where perhaps as few at 5000 outlived the sunless summers.”

What is stated here as fact is assuredly one of the theories, but it’s far from an established scientific fact and is highly controversial.  There are no words here like “may have been” or “are believed by some” – just the recantation of a story using the tone one might use to tell a fanciful bedtime story to a believing child. Except these people are adults and paid a lot of money to receive a scientific explanation of their DNA results, not something that reads like a modern day fairy tale.

Another example is their introduction of marker M81.  “Men with your marker, with M81, made a dramatic entry into recorded history.  Led by one of the greatest generals the world has seen, Berber cavalry fought in the Carthaginian army as it struggled with Rome in the 3rd century BC for control of the Mediterranean.”

Really?  That was their introduction?

Arredi et al in 2004 in the paper, “A Predominantly Neolithic Origin for Y-Chromosomal DNA Variation in North Africa” linked M81 with the spread of Neolithic food producing technologies.  So if M81 existed in the Neolithic, which began about 10,000 years ago in the Middle East, it clearly wasn’t introduced in the 3rd century BC with the unnamed Berber general, or the Carthaginians.  Maybe the story of the Carthaginians was just a more interesting tale.  The problem is that it’s misleading and inaccurate.

Reading this “story” from the perspective of one experienced with genetic genealogy, I feel like this was written for an audience they felt was unable to comprehend the “complicated truth.”  Except, the truth isn’t all that complicated.  People can understand it just fine, thank you, and I find that approach very insulting.

Near the end of the story, in the “marker” section, they say that  “SNP is another word for marker” and that these markers are unique events in human history showing you where your ancestors were in the past and where your “group” is found today.  There is no further explanation.

Personally, I found this entire 3 pages arrogantly condescending.  Judging from that article, I’m not alone.  Moreover, this high priced, low value, fanciful product worries me because I’m concerned that genetic genealogy will all be painted and tarred with the same brush once the consuming public catches on and the word gets out.  You know, that bad apple thing.  I hope that Britains DNA will either improve their product or exit the marketplace before they damage an already nervous European population relative to DNA testing.  And what’s worse, this is Brits preying on other Brits when they will likely attempt to invoke a trust relationship with potential buyers.  “Buy from us, we’re Brits and we’re local.”  To put this in perspective, the cost of 4 SNP markers at Family Tree DNA, the only company who tests SNP markers boutique style, is $29 each, for a total of $116.

My client, not knowing quite what to make of all this, then tested at Genebase.  For another $119, he obtained STR markers for 27 locations.  He had no idea how to tie this together with the results from Britain’s DNA, or what to do with these markers.  He wanted to know if the two tests supported each other, or if they were different, and what they told him.  That’s when he found me.

I did best I could for him with what I had to work with by using Whit Athey’s haplogroup predictor, YSearch and the haplogroup project for E-M35.  Thank you, Whit and Family Tree DNA for these tools.

In the end, what I finally told him, among other things, is that he needs to spend another $119 so that he can test at Family Tree DNA.  I hated to do this, because with my fee added, this man has now paid over $400 US.  Testing at Family Tree DNA would get him 37 markers, a personal page, a haplogroup and provide him the ability to join an Italian project, a surname project and a haplogroup project.  He needs to be able to work with haplogroup project administrators to determine if he needs deep clade (or similar) SNP testing. He needs to be able to look at the haplogroup origins page, the ancestral origins page, and the matches map to see where his own people were both further back in time and more recently.  He needs matches, and to be able to contact his matches to see if he can make connections and discern trends.  He needs a community.

Never, until today, until I saw this man’s piecemeal results, fanciful boilerplate story and his desire to patch it all together, did I fully appreciate all that Family Tree DNA provides, in one place, integrated, through their products and webpages, and charitably, through the foundation they provide for their project administrators, Ysearch, Mitosearch and the support of other clients and volunteers who guide people through the discovery process.

A very, very big thank you to Bennett Greenspan and Max Blankfeld, founders of Family Tree DNA, and to all of those unnamed volunteers and project administrators who work together and separately to make all of this possible.

For my client, though, and others like him, I’m not quite sure what to say or how to prevent this in the future.  I guess the words “buyer beware” also have to be applied to purchasing genetic genealogy products.  As with any other items where consumers are drawn to purchase something, if there is money and demand, there will be scam artists and less than ethical people looking to take advantage of a naïve consuming public.  For me, it’s personally painful when those people fall into the category of “scientists” because like doctors, that professional label alone engenders trust.  This product certainly trembles on the line of betrayal of that trust.  Some would say it crosses that line.  Perhaps it is a fine line.  The customer did discover his “fatherline” and receive a story, even if the story was more fluffy than scientific and the price exorbitant for what he received.

Caveat emptor!



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23 thoughts on “Britains DNA – Caveat Emptor

  1. Thanks for all your valuable information and the links to other good sites.  Happy holidays, you are much apreciated.  Marietta

  2. Wow! Thanks for that input. I keep reading stuff and feel that any submissions I give to corporations and information I share about my name and history is going to be used in the wrong way. I am trying to pay attention to the current events and techno-boom, what a SHAM it all seems to be. Everybody is in our stuff!! I am investigating for myself and trusting my own inner voice. Suffice it to say “I am thinking on my own”, and are we being “CONTROLLED”!

  3. Columns like your’s help a lot to get the information out. People need a way to compare companies and their products. It is hard to do based on the information the companies produce.

  4. This is such a sad situation for that poor fellow. FTDNA is to be commended. Many of the other testing companies out there do not provide the scope of service that is provided by FTDNA.

  5. Very helpful information and discussion, Roberta. Thanks for such a careful analysis and points to ponder as well. A lot of wasted money for that gentleman, I must say.

  6. I am British, living in Yorkshire, and was reticent in entering the genetic genealogy market due to the bewildering number of offers available. Thanks to advice such as yours I decided to test with ftDNA and have been delighted with the results. I’d remind any other Europeans thinking of getting tested that “you get what you pay for”. ftDNA may seem more expensive than some other companies, but the quality of the product is so much better, so go for it – the adventure is fascinating.

  7. Thank you so much for posting this valuable assessment. I’m a project admin for the Sinclair DNA study and occasionally get someone who wants to save a few dollars. They find their way to one of these other companies and then are grossly disappointed. I’ve now had 2 run-ins with Dr. James Wilson, formerly of EthnoAncestry and now “Chief Scientist” of Britains People. The first time, he was over-promising what his S21 test could tell us. The end result of his meddling and exaggerated claims was a schism in our family between those who wanted desperately to believe Wilson’s claims and those who believed me when I urged caution and patience. We’re still getting over that one. The second incident involved Wilson having a written discussion about our family members’ DNA results with others who then posted Wilson’s email comments on a public forum. Add “Discrete” to Wilson’s resume.

    I don’t like to post so openly about companies or people, but I’m now horrified by their behavior and the damage their glory seeking is causing among those family members in the UK and elsewhere who might someday test and help us solve our genealogy.

    • Good Plug for FT DNA I am with, My surname is Clifford I believe St Claire we are related via the Iles , My point is AGE I am 82 find it so complicated Admins are great but there must come a time when even they are throwing up there arms in protest , Also How many give up because of age I am in the FTDNA Clifford project about 57/60 members of 600 Clifford Association members not a lot have taken up DNA I fear because of old age . of the 57/60 members I am the only confirmed I-M223 of Normandy France Kind regards John Clifford

  8. Thanks for the sales pitch – I think I’ll give the whole area a miss for a couple of years until the honest guys win through – will they?

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  11. I had a DNA test done by and I was very disappointed and I called they and they said it is what it is, and said no refunds. I know who my Fater was and Mother. They in my opinion just wanted the money they said it would take 6 weeks but I received it in 2 weeks. Hopefully your lab will do me justice.

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  13. I fully agree with your comments about the DNA testing this poor sole wasted his money on.
    I found using Ancestry and FTDNA and Gedmatch has made my research so easy. I would suggest if you are really a family researcher, you must use the three sites I have mentioned.
    John Napier-Winch
    Genealogist. Western Australia

  14. Hi Roberta, sorry I didn’t see your article a couple of years ago when I paid Mr Moffat special offer price of £140 for All Ancestry, Y Dna plus mt DNA. Upon paying another £12 for hard copy printout also felt “genealogical genetic story” childish and disneyfied. I was told I had 25% Ashkenazi Jewish ancestry, based on my own 30+ years research this was news to me! Was also given contradictory info regarding red hair genes.
    Y DNA Haplogroup given as S165 which I believe is same as L136, wondering if there is any basis for that info?
    Later found the blog about their exagerrated claims, felt badly let down by ScotlandsDNA particularly as I live in Scotland!
    Anyway to update, after emailing Debbie Kennet for advice went to FTDNA, result NO Ashkenazi Jewish ancestry. My Y DNA given as I M223. Am I right in saying that ScotlandsDNA may have been correct in giving me S165 as my Haplogroup as I believe that is a subclade of I M223?
    Going to Dublin conference on 22nd, hope to hear you speak?

    Regarss, Charlie Kelly
    Ayrshire, Scotland

  15. I’m really confused on the best test to take for a woman to find out how much Indian I am or if I can. All my family has passed. Was told my Daddy’s Grandmother was full blood Choctaw and my mothers mother was full blood Indian not sure what tribe she was not proud of it and would get mad if was called Indian. Because then was thought of as a bad thing. I’m not interested in getting anything out of it just want to know. Can you help me with the best test for a woman are is there one.

  16. My daughter, and grand children received their DNA results, showing over 34% Native American, this come from my husband, deceased now, no suprise, their great grandmother, or my daughter grandmother was born in Arizona, an Indian reservation, part of thePapago Indians.

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