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MyHeritage Now Accepts Living DNA and 23andMe V5 Transfer Results and Partners with European Retailer

Roberta Estes

MyHeritage has been busy – making two major announcements this week.

European Retail Market Penetration

I was very encouraged a few days ago when I received an email from MyHeritage stating that they have partnered with British Retailer WHSmith to sell their tests in retail stores in Europe. The new in-store products will be called the MyHeritage Family History Discovery Kit which will bundle the DNA test with a 3 month subscription of the Complete MyHeritage plan which combines Premium Plus, Data Subscription including historical records and DNA integration.

MyHeritage has not yet released the price, but I expect it will be competitive. I’m very grateful for the MyHeritage push into Europe and look forward to new European matches. My mother carries a very high percentage of both German and Dutch and matches from those countries have been slim. Retail marketing and an in-store presence may signal the end of that problem – at least I hope so.

The great news is that MyHeritage DNA matching supports filtering DNA matches by location.

MyHeritage Accepts Illumina GSA Chip Transfers

I’ve written before about the Illumina GSA chip and compatibility issues between the that chip and existing data produced on the other Illumina chips, including the chip utilized by both MyHeritage and Family Tree DNA.  However, MyHeritage also just announced that they are accepting GSA file transfers, which means that people who have tested at the following vendors can now transfer their raw autosomal data results to MyHeritage for free.

The good news is that the upload to MyHeritage, along with the MyHeritage DNA tools are free until December 1st, and will remain free for those who upload before that date. After that, MyHeritage will begin charging a fee or subscription for advanced features such as ethnicity estimates, the chromosome browser and other features. The $$ amount will be announced closer to December.

Of course, you can also upload results from Family Tree DNA, Ancestry and earlier versions of the 23andMe test.

So, don’t wait, click here to upload now, while the upload is totally free.

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