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23andMe Pulls Affiliate Marketing Program

Roberta Estes

You know those ads you see everyplace on the internet for 23andMe?  Well, you won’t anymore.  23andMe has cancelled their affiliate marketing program according to an e-mail sent to affiliates yesterday.

23andMe Affiliate Program Update

We are writing to let you know that 23andMe is suspending its affiliate program at this time.

We appreciate all the work you have done with us and sincerely hope we will be able to work together again in the future.

Today we have set all our publisher accounts, including yours, to expire from our Commission Junction program. After the standard 7 day grace period, you will stop receiving commission.

We ask you to remove any 23andMe links and promotions from your site.

Please let us know if we can answer any questions.

We appreciate your understanding and cooperation.

Best,

CJ Swenson, Online Marketing Manager

For a company whose entire business presence is electronic, this doesn’t bode well for the future.  It’s obvious that 23andMe is working to comply with the FDA’s 15 day cease and desist mandate.  It’s equally obvious that the resolution is not going to be simply another extension of time to comply with the FDA requirements while business continues as usual.

You know, last week, when I said that I wasn’t an alarmist and I really felt that 23andMe would pull through this and be OK….well, I’m not so sure anymore.

So, folks it’s time to start copying health results, downloading files and contacting your matches to be sure they have your e-mail.  Remember, your only way to contact them is through the 23andMe system, and 23andMe’s longevity is in grave doubt today.

Yep, I’m sounding the alarm.  The 15 business day grace period given to 23andMe by the FDA, depending on how you count the Thanksgiving holiday ends either on Friday the 13th (no joke) or on Monday or Tuesday, the 16th or 17th.  It’s time to get busy, just in case.

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