23andMe announced a transition to a “new experience” in October 2015 after their settlement with the FDA. The transition included differing services and a web redesign, and began in early November, 2015 with completion promised by the end of the year. Unfortunately, they never indicated which year.
Since that time, some accounts have been transitioned, but older accounts, meaning accounts that had tested prior to the issue with the FDA, remain on the “old experience,” with diminished functionality. In case you’re counting, that’s about 7 months.
Questions remained about what information would be provided to customers who tested prior to the FDA order that stopped 23andMe from providing customers with the health information, and whether or not those customers would be required to upgrade.
Earlier this week, 23andMe announced new tools for their “new experience accounts” which made those of us stuck in the “old experience” feel like even less valued customers, to say the least, and trust me, I’m being kind here. One would think that 23andMe would have focused all of their efforts on transitioning all of their customers before providing new tools for some.
Today, I received this e-mail telling me that my account is scheduled to be transitioned by….wait for it….the end of….August. Yes, August, I think that’s August this year, although it’s important to note that they don’t specify a year.
This is Memorial Day weekend, so maybe by Labor Day. Seriously? Wow…that’s service!
This e-mail does include valuable information regarding the results of the more robust health information that was provided to customers prior to the FDA shutdown that occurred in November 2013. Our results will be available as a pdf file in an archive. It’s important for legacy 23andMe users to note that selections made now will reflect what is actually archived and cannot be changed later.
You can read more detailed information here.
However, you must make your selections by June 2, 2016 in order for 23andMe to be able to transition your account by the end of August (no year indicated), so don’t delay. June 2 is only 6 days away. If this makes you feel like “hurry up and wait,” you’re not alone.
Assuming 23andMe actually is able to comply with this promised transition date, that will be roughly 10 months from the beginning of the transition process, which was supposed to be complete 8 months ago. To put things in perspective, I could have gotten pregnant, gestated a full-term child and given birth in this amount of time. Just saying.