Family Tree DNA has done it again – and this time – for all mothers everywhere and just in time for Mother’s Day.
They have dropped the price of their Mitochondrial DNA test to $49 which matches the price entry point for their Yline testing as well. Furthermore, it’s not just the HVR1 level, but now the entry level test at Family Tree DNA will be the HVR1+HVR2 inclusive for $49. That’s amazing. The full sequence mitochondrial test has also been dropped to $199.
No excuses anymore for not getting those mtDNA tests done. If you’re not quite sure how this works, your mitochondrial DNA is inherited from your mother, whether you are male or female, but only females pass it on. So your mitochondrial DNA is a direct record of your mother, her mother, her mother, on up the tree until you run out of known maternal mothers. Not only will you receive matches, but you will also receive a haplogroup designation from which you can tell a great deal. Here’s an article I wrote about working with mitochondrial DNA results.
On May 2nd, Max Blankfeld and Bennett Greenspan, owners and founders of Family Tree DNA sent an announcement to all project administrators about recent happenings at the lab and the new pricing on the mtDNA tests.
Dear Group Administrators,
With the end of the DNA Day promotion, we (Bennett and Max), considered how to continue offering the best prices, yet keep control in the lab to avoid delays from high volume. Since demand is directly related to prices, we decided to implement a temporary price rollback whenever lab capacity allows us to do so.
Despite an extremely successful sale, we believe that with our increased lab capacity, we are able to continue offering reduced prices on several tests. While the prices are not as low as they were for the DNA Day promotion, you will notice that these temporary reductions are extremely attractive, and should be a real incentive to anyone that did not take advantage of the sale to order now, while the prices are reduced. With this system in place, prices may go up on different tests at any time based on lab volume.
Additionally, on April 1st when we permanently reduced the price of the Y-DNA12 to $49, we mentioned that our R&D team was working towards a price reduction for the equivalent mtDNA basic test. Good news! Not only did we manage to achieve this goal, but we did it for the mtDNAPlus test that covers both HVR1 and HVR2. Therefore, we’re discontinuing the HVR1-only test. Our basic mtDNA test will now be the mtDNAPlus (HVR1+2) at the $49 price point!
We hope that with the basic Y-DNA and mtDNA tests very reasonably priced, a whole new group of people will be tempted to begin their own DNA experience and increase the size of your projects!
You are welcome to spread the news, and as always, we thank you for your continued support.
Family Tree DNA