Gene by Gene, the parent company of Family Tree DNA, formally announced it’s direct to consumer (DTC) offering of full sequence human genome testing.
Testing will be performed in their state of the art research center, shown above, in Houston, Texas. You can read more about Gene by Gene and their 4 divisions, DNA DTC, Family Tree DNA, DNA Traits and DNA Findings at www.genebygene.com.
Family Tree DNA was established 12 years ago to service the Genetic Genealogy market space, which didn’t yet exist at that time. Family Tree DNA was an innovator in that field, and has brought the same innovative and entrepreneurial spirit to their other companies established since.
This new offering, the first of it’s kind, reaches out to researchers and others in need of “research only” next generation full genomic sequencing.
“Given the explosive demand for accurate, timely, and large-scale next
generation sequencing, we’re pleased to make our Genomics Research Center
available to investigators exploring the cutting edge of research to pioneer and
enhance treatment of disease, enhance quality of life, break new ground in
genealogical inquiry and otherwise advance the science of genomics,” Gene By
Gene President Bennett Greenspan said. “The launch of DNA DTC is the perfect
complement to our other divisions, through which we make genetic testing
advances every day in the fields of ancestry, health and relationship testing.”
Using the Illumina platform, DNA DTC will offer both full genomic sequence and full exome testing, adding these two items to their menu of over 200 types of DNA tests performed. Gene by Gene’s lab has already processed more than 5 million discrete DNA tests for more than 700,000 individual clients. Their institutional clients include the National Geographic Society’s Genographic project and other clients such as France’s Institut Pasteur, Israel’s Rabin Medical Center and the University of Utah.
By bringing full genomic sequencing to the public, they have broken the sound barrier in personal genetics, the veritable X-factor. The full humane genome was first sequenced in 2003 at a cost of about 3 billion dollars.
A full genome sequence still cost about 3 million in 2007, but DNA DTC is offering it today for an amazing $5495.
While consumers will be able to order the full genome (or exome) test, if they want, it comes with no tools, as it is focused at the research community who would be expected to have their own analytical tools. However, genetic genealogists being who and what they are, I don’t expect the research market will outweigh the consumer market for long, especially when the price threshold reaches about $1000. For years the “$1000 genome” has been bantered about, and I expect with the next generation of technology, we may see it sooner than later. The fact that it has dropped from 3 million to $5495 in 5 years is astounding.
Aside from DNA DTC and Family Tree DNA, the other two Gene by Gene divisions are DNA Traits (www.dnatraits.com) which provides CLIA Regulated Diagnostic tests for genetic diseases and DNA Findings (www.dnafindings.com) which provides AABB certified paternity and relationship testing.
You can read the entire press release here: http://www.marketwatch.com/story/gene-by-gene-launches-dna-dtc-2012-11-29
Way to go Max and Bennett and everyone at Gene by Gene! Congratulations!
So, who is going to be the first in the genetic genealogy community to order this test???